ARRI managing directors Dr. Martin Prillmann and Franz Kraus discuss and display the new ARRI digital camera system at the IBC booth in Amsterdam.
Motion picture equipment manufacturer ARRI is set to release its new high-end digital movie camera, known as the Alexa, and some people in the industry are calling it the final nail in film cinematography’s coffin. Sure, we’ve heard that prediction before but early hands-on reports of the Alexa seem to back it up. Final details have not been officially released, but so far we know the Alexa platform will have a 35mm-size 3.5k pixel sensor with 800ASA sensitivity, onboard HD recording, and shooting speeds up to 60fps.
ARRI held the “world premiere” of the Alexa prototype in February at the AFC (Association of French Cinematographers) event held in Paris. More than 200 professional Directors of Photography had the opportunity to get a hands-on demonstration of the new digital camera system.
ARRI is certainly no stranger to the motion picture industry. The Munich, Germany, based company already offers another digital camera, the Arriflex D-21. The company also makes film cameras, lighting fixtures, and digital image processing systems.
ARRI is releasing three Alexa cameras over the course of 2010. The base model is the A-EV, which will shoot from 1 to 60fps and features a 16:9 aspect ratio, electronic viewfinder, and onboard HD recording. The A-EV Plus model adds uncompressed onboard HD recording as well as wireless remote control capability. The A-OV Plus has all that, but adds an optical viewfinder and shoots with a 4:3 aspect ratio.
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